Phishing attacks in 2025 are more sophisticated than ever. From AI-generated spear-phishing emails to voice phishing (vishing) and QR code scams (quishing), attackers are finding creative ways to trick employees into clicking, sharing, or logging in where they shouldn't.
That's why phishing simulation tools have become a must-have for every business. They let you test your team's ability to spot threats before real attackers do — without the financial or reputational damage of an actual breach.
This year, we've compiled our Top 10 Phishing Simulators for 2025 to help you choose the right tool for your organization. Whether you want a free phishing simulation tool, an open-source phishing simulator, or a full-featured enterprise platform, you'll find an option here.
Why Phishing Simulators Matter in 2025
A phishing simulator isn't just a "gotcha" test — it's a continuous learning tool. The best ones provide:
- Realistic attack scenarios across email, SMS, voice, QR codes, and MFA prompts
- Instant feedback so employees learn from mistakes right away
- Actionable reporting to measure risk and track progress over time
With phishing accounting for over 90% of data breaches, simulating these attacks is one of the most cost-effective ways to reduce human risk.
1. Keepnet Labs Phishing Simulator
A multi-channel powerhouse, Keepnet offers email, SMS (smishing), voice (vishing), QR code (quishing), MFA fatigue, and callback phishing simulations. It also delivers behavior-based training automatically to anyone who fails a test.
Why it's a top pick:
- Diverse phishing simulation products in one platform
- No whitelisting headaches (smooth email delivery)
- Rich training content from 10 leading vendors
- Instant reporting with a human risk score
Perfect for companies that want a complete phishing simulation tool without juggling multiple platforms.
2. Gophish — Open-Source Phishing Toolkit
An open-source favorite with a clean web interface, Gophish is ideal for organizations that want to run realistic phishing campaigns without paying for commercial tools.
Why it stands out:
- Completely free to use
- Highly customizable email templates
- Real-time campaign tracking and reporting
- Strong community support
Best for IT teams comfortable with basic setup who want full control over their phishing simulations.
3. King Phisher — Advanced Campaign Management
For those who need to run multiple, highly targeted campaigns, King Phisher delivers flexibility and detail.
Highlights:
- Multi-campaign support
- Realistic email and landing page creation with custom HTML
- Integration with other cybersecurity tools
- Open-source with frequent updates
A go-to for organizations running complex phishing simulation examples across departments.
4. Simple Phishing Toolkit (SPT) — Test & Train Combo
This open-source tool makes simulations easy — and adds instant training when someone clicks.
Key points:
- Beginner-friendly web interface
- Redirects failed users to an educational video
- Customizable phishing scenarios
- Community-driven improvements
Great for organizations that want phishing simulations and training in one package.
5. HiddenEye — Multi-Platform Phishing
Known for its versatility, HiddenEye supports simulations for over 30 major online platforms and even works on Android devices.
Why it's unique:
- Targets social media, email, and more
- Real-time tracking with IP and geolocation data
- Mobile compatibility via Termux/UserLand
- Advanced customization
Perfect for modern, security awareness testing.
6. PHPhisher — Flexible Open-Source Platform
A Linux-friendly simulator that supports a range of phishing attack types, from basic credential harvesting to man-in-the-middle tactics.
Benefits:
- Simple Apache/PHP/MySQL setup
- Customizable campaigns
- Real-time credential capture
- Active open-source community
Ideal for security teams that want full customization of their phishing simulation tool.
7. Evilginx2 — Advanced Threat Simulation
If you want to train employees to resist the most sophisticated phishing attacks, Evilginx2 is your tool. It can bypass MFA by stealing session cookies.
Key capabilities:
Man-in-the-middle phishing
- Man-in-the-middle phishing
- Customizable templates
- Session hijacking demonstrations
- Detailed logging
Suited for advanced security awareness programs and penetration testing.
8. PhishX — Automated Multi-Vector Testing
PhishX automates phishing across email, social media, and more, making it easy to run continuous training campaigns.
Advantages:
- Customizable scenarios
- Immediate educational redirects after fails
- Scalable for any organization size
A smart choice for the best phishing simulation vendors and reinforcement training.
9. Social Engineering Toolkit (SET) — Beyond Email Phishing
SET is a great tool for social engineering testing. Developed by TrustedSec, it covers more than just phishing.
Features:
- Phishing, pretexting, baiting, and more
- Customizable templates
- Integration with other pentest tools
- Educational use cases
A versatile security awareness training resource for testing multiple human attack vectors.
10. Phishing Frenzy — Custom Campaign Framework
Built in Ruby on Rails, Phishing Frenzy is designed for deep customization.
Strengths:
- Template management
- Real-time analytics
- Automated campaign execution
- Custom landing pages
A top choice for teams that want tailored phishing simulation campaigns with maximum flexibility.
Final Thoughts: Human Risk is the Real Enemy
The best phishing simulator isn't just the one with the most features — it's the one your organization will actually use, measure, and learn from. Whether you choose Keepnet Labs for its all-in-one approach or Gophish for its open-source flexibility, the goal is the same: reduce human error and strengthen your first line of defense.
💡 Pro tip: Don't just test your employees — teach them. Pair simulations with targeted security awareness training to create lasting behavioral change.