Okay, so you've been giving it your all…

Well, maybe not 100% your all, but mostly your all. But you're still not seeing any progress.

So now what? Are you doomed to fail forever and never succeed? No!

What Failure Really Is

One thing that you need to understand is that failure is only an event that occurs, it is not a defining trait.

It doesn't doom you to be "the loser" for the rest of your life- unless you let it.

Failure happens to you-it isn't who you are. This doesn't make you a victim though, because most failures are still our fault, but there are ways of dealing with it.

So when it happens (notice I didn't say "if." failure is unavoidable), pick yourself up and get ready for the next event in your life.

You must adjust your attitude as you recuperate from a failure because you will always subconsciously drift towards your own expectations. Good or bad.

Psychologists call this a "self-fulfilling prophecy," and we are suckers to believe our own thoughts. So adjust your attitude to the positive side of things.

Famous Example Of A Big Failure

Remember the guy who came up with the brilliant idea to change Coke?

No? Well back in the 80s, someone had a stroke of genius-or so he thought.

The Coca Cola company decided they wanted to compete more with Pepsi, and changed the formulation of their signature product-Coke.

They called it " The New Coke."

It bombed.

No one enjoyed this weird new taste and the calls were immediate from customers to bring back "the old Coke."

After a few months of absolute backlash, Coca Cola executives brought back the original formula of Coke and ditched the new stuff…

…but not its creator.

So what happened to the guy whose idea this was? His name was Roberto Goizueta and he was Coca Cola's CEO.

His name was well known in the business community but everyone associated him to the failure that New Coke was, after the fiasco.

Finally, in a magazine interview, he got a fair shake: the interviewer thoughtfully asked what he had learned through the problems that New Coke had created.

Naturally, he indicated that he had many lessons learned from the fiasco.

But the most important of which was that he didn't let failure define him, and he even considers New Coke a success because it revitalized the brand and reattached the public to Coke.

Good for him, right? But good for the company that kept him, too.

They were willing to keep a creative risk-taker who had a very public failure on his record.

In Conclusion

Failure isn't the end, and it isn't final like how school conditioned us that it is.

Failure is simply something that happens and you can either learn from it and move on with your life having learned a lesson…

Or you can give up and let that failure consume you and you can blame it for causing your life to spiral out of control.

You know which one is the better choice.

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Originally published at https://forgefinancialfreedom.com on March 28, 2020.