I started a faceless YouTube channel and within about one year it grew to 300,000+ subscribers. I was shocked at the tremendous growth the channel was experiencing.
During that time, I dedicated a couple of hours a week to managing the channel, including uploading new content, editing videos, writing keyword-rich video descriptions, and designing thumbnails.
I was also fielding offers daily as prospective advertisers reached out wanting to buy space on my channel/videos.
It's been a few years since I launched that channel.
Here's what I learned from it all.
5 Lessons Learned from Growing a Faceless YouTube Channel to 300K+ Subs in a Year
As I look back, here are some things I've learned about the entire experience and overall thoughts on faceless YouTube.
1. YouTube is hard
It's not easy to launch and grow a faceless YouTube channel.
Sure, anybody can do it but, that doesn't mean it's easy.
It's not.
From researching a competitive niche to filming content, editing videos, doing keyword research, and more. It can be a full-time job in itself!
Over time I got better and got faster at the entire process.
It got easier eventually but, I still don't ever consider it easy, now that I look back on it.
Spoiler alert: I no longer run the channel (more on this below)
2. Everybody does not succeed in faceless YouTube
I hear people talk about uploading rain videos or other faceless ideas to explode their channel.
It may work for a select few but, it doesn't work for everybody.
That's just the nature of the beast, YouTube.
I've seen channels go at it hard for years (like 5+ years) and just now, they're starting to experience some rapid growth and increased awareness from viewers on their content.
It's crazy.
I think if you get into faceless YouTube, you need to have these things:
- Patience
- A love for filmmaking and content creation
- Diligence
Pursuing YouTube as a passion, hobby, or side hustle can be painstaking. It can be a long battle that you have to sink your teeth into for years before you see any noticeable payback.
Not to discourage you from pursuing it but, it's good to know what you're facing, from the start.
3. The YouTube Partner Program isn't the only way to make money
In fact, for many of the biggest YouTube creators, it's their smallest income stream from their YouTube channel.
It's great to strive for to join and be accepted into the YouTube Partner Program.
It's a passive income opportunity that I think you should go for.
But, it's not the only way to make money.
I earned a lot from sponsored content on my channel. It was my most significant income source.
Read about how much I made from my 68 million viewed video!
4. You can get burnt out
Ultimately, this is what happened to me with my channel. I got burnt out and I walked away from it.
Although I wasn't working full-time hours managing it (no 8-hour days), it didn't feel like it was worth my time any more.
If I would've kept up with it, I no doubt may have reached half a million or a million subscribers by now.
At one point, I did try to sell the channel but, I didn't find a buyer.
5. Scammers will try to steal your YouTube channel
This happened to me dozens of times, where scammers would contact me and try to scam me.
There's a few ways they can try to scam you but, ultimately, their goal is to take over your channel.
I would get emails from "sponsors" who wanted to pay me for sponsored content but, they wanted me to download something first. Usually, their software to review it and see if I like it enough to work with them.
What happens is, once you download that thing, you get a virus or something on your computer. The scammers can gain access to your YouTube channel, take it over, and it can be very difficult to get it back.
I have heard of this happening to other YouTubers, sadly.
Thankfully, I never downloaded anything or clicked on any links I received from "sponsors."
As a rule, I just avoid downloading or clicking links from emails. If the scammer is insistent, I'll end the conversation or request payment upfront before any further action, which usually squashes the conversation.
This is my experience. It's out there and you have to be careful.
Where's the channel now?
As I mentioned, I walked away from it.
I still own the channel and it's live and receiving views on the videos but, I don't upload content to it anymore.
I still receive emails from advertisers. I don't think I'll pick it back up in the future.
Since then, I've turned to faceless TikTok.
I like TikTok because since it's so new with tons of opportunities for organic growth. It's an excellent opportunity to grow your platform and make money online.
I've created a ton of different niched faceless TikTok accounts. And, I've made a nice income from sponsored content and other revenue streams, as a result.
Check out how to start your own faceless TikTok side business.
That's my story.
Do you think faceless YouTube is worth it?
If you want to learn how I created a full-time income from a faceless Tik Tok channel, learn how you can build a profitable faceless Tik Tok channel of your own in my ebook.