Content requires consistency.

You hear that at least twice a day. You know it.

But still, the notion of sitting down every week and planning your content in batches feels dreadful and… a bit uninspiring.

So, you end up rushing your content on the toilet before starting your actual work.

Time to change it, pal. And I have a perfect system for you.

Here's how I plan 7 days of content for 3 channels in 2 hours per week:

Find your core format

The most important thing is choosing the core format for your content.

The core format is one content format that will serve as a theme for the content you'll publish in the next seven days.

For me, the core format is YouTube videos.

They take the longest time to script, record, and edit — and the topics I tackle there are easily shareable as separate pieces in other formats.

Your core format should be:

  • Long-form: There should be enough content there for you to play around with
  • Quite broad: It should cover a wider range of topics so you can take specific pieces out and create something more focused
  • Not highly expert: Content for a very specific target audience will be harder to repurpose

Wait, wait, wait… To do what?

Content Repurposing 101

Yep, repurpose. Content repurposing is what planning your content effectively is all about.

To repurpose your content, you take your core format and adapt it (or elements of it) to another format. For example:

Say you wrote an expert article about drawing.

You can pick 1 topic from this article and craft a short tweet about it, or a long-form LinkedIn post. Or both!

The same article can be adapted to a TikTok video, YouTube video, an IG post, and the list goes on…

How? Let me show you.

After finishing my core format, I opened this Notion template I created. Here, I broke down all the themes from my content each week.

None

These themes dictate how I will discuss the topic I pick from the core format. Let's take "Fear" for example.

Coming back to the drawing topic. One of the fears here may be: "I fear spending time learning unnecessary techniques"

This is a perfect theme for a listicle titled: "8 drawing techniques that are a complete waste of time."

Immediately, you can see how to adapt this topic to a YouTube script and a few social media posts.

All of this with only one fear.

Quite powerful, right?

The whole point of this method is regularly listening to your audience and noting all the findings based on those eight categories.

After doing it for a while, you'll never run out of content ideas.

But having good ideas is just one part of effective repurposing. Let me show you a simple system that lets you plan the content without sounding repetitive even for a second.

We'll add one more dimension to our content system: Storytelling.

Spice it up with a story

Stories are the best at building a connection with your audience. Brands like Apple or Nike always use storytelling in their marketing, positioning their products as a companion of their customers' lives.

The fun part is that you can use it in your content as well. But, instead of using a product as a part of the story, you use your content for it.

Each week, choose one story to tell with your content. Returning to our drawing example, the story starting with the article can be about effective skill growth as an artist.

This concept can be applied to all the themes from the Content Matrix, and… voila! You just got a whole week of content ideas ready.

Now, the only thing left is to use those themes and create an exceptional piece of content based on them.

If you want to know how to do it, I share tips about this topic every week, so consider hitting that "Follow" button. And if you want to start learning right away, check out how to learn content writing in 10 minutes.