When I started working on this pricing card design, the primary goal was to create something clean, easy to understand, and functional. Pricing cards are one of the most critical elements of a product or service website, as they provide essential information that users rely on to make purchasing decisions. So, I set out to design something that would not only look visually appealing but also provide a seamless user experience.

The Process

1. Defining the Structure

I wanted to ensure that the pricing tiers were easy to compare at a glance. For that, I chose a three-column layout, which naturally guides the user's eye from left to right. Each column presents a different pricing tier — Basic, Premium, and Lifetime — with concise, to-the-point descriptions.

2. Typography and Visual Hierarchy

The font size and weight are used deliberately to establish hierarchy. The prices and plan names are bold and large to grab attention, while the features are listed in a smaller, lighter font to provide additional details without overwhelming the user. This method ensures that the most critical information — the price and plan type — is the first thing users notice.

3. Color and Minimalism

The design follows a minimalist approach, using a lot of white space to give the text and elements room to breathe. I used only a few accent colours: black and grey to maintain a professional look, and a touch of red to highlight the "Most Popular" tag on the Premium plan. This colour choice creates a sense of visual balance while drawing attention to the important elements without cluttering the design.

4. Focusing on Usability

One of the main goals was to create a layout that users could navigate quickly and effortlessly. The "Subscribe" buttons are visible and equally spaced at the bottom of each card. This uniformity helps users decide without distraction, as every plan is structured in the same way. The buttons are placed after the feature lists, guiding users naturally toward the call to action.

5. Feature Placement

Instead of listing features under each plan, I chose to place them under the plan names. This decision was made to maintain a clean design without overwhelming the user with too much text in one place. Each feature has a small icon for easy identification, making it easier for users to scan through the features before deciding.

User-Centric Design in Action

The user experience was at the heart of this design. From the layout to the colour choices and the clear call-to-action buttons, everything was designed to make the decision-making process as simple as possible for users. When designing something as important as a pricing card, the goal should always be to balance clarity and aesthetics.

Final Thoughts

Through this project, I learned that simplicity doesn't mean sacrificing functionality. A clean, minimalist design can be just as effective, if not more when it's focused on the user experience. This pricing card design reflects my belief in creating user-friendly, intuitive interfaces that help users make informed decisions effortlessly.

If you're designing a pricing page, always ask yourself: How can I make this easier for the user to understand and act on? A successful design guides the user to the right decision, without any friction.